September 2010
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Day September 9, 2010

Windows Phone 7 set for October 11 launch?

Chalk this up as probable rumor, but Pocket-lint has confirmed with multiple reliable sources that Microsoft will officially kick off its global launch of Windows Phone 7 on Monday October 11, 2010 at an event in New York City. Windows Phone 7, which recently went Gold Master and has had numerous handsets leak online, is Microsoft’s bid to recapture the smartphone market it once dominated with Windows Mobile.

With the paradigm shift in mobile computing led by Apple’s iPhone in 2007 and its iPhone OS — now iOS — and continued by Google’s open-source entrant Android, Windows Mobile has slipped to near oblivion in mobile OS market share. Microsoft is betting big on its complete do-over having built Windows Phone 7 from scratch to better compete in an increasingly consumer-oriented phone economy, hoping its unique blend of services can alleviate its tardiness to market. With a portfolio that boasts the likes of Zune, Xbox, Office, Exchange, and Silverlight — all ready to seamlessly integrate into the Windows Phone 7 experience — Microsoft may be late to the party, but still has a viable chance of becoming the belle of the ball.

Source: Pocket-lint via Engadget

Apple lifts ban on third-party dev tools, publishes App Store review guidelines

Unreal Engine 3 demo

In a surprising turn of events, Apple announced today in a press release that they are now allowing developers the freedom to use third-party tools to create iOS apps ‘as long as the resulting apps do not download any code.’ Apple claims that this will give developers ‘the flexibility they want, while preserving the security we need.’

Previously, Apple’s developer agreement had explicitly stated that ‘only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).’ The new terms allow developers the liberty to use third-party tools like Appcelerator and Adobe Flash CS5, interpreters like Lua, and ported engines like Unreal — used to create the stunning Epic Citadel demo pictured above — to further innovate in app space.

In the same press release, Apple revealed that it was publishing its App Store review guidelines in an effort to bring as much transparency to the App Store review process for developers as possible — a step that should be welcomed by any developer who has had an app rejected or relegated to limbo with little reason as to why. The guidelines — described as a ‘living document’ presumably open to evolutionary change — are written in a surprisingly candid, even informal tone. ‘We don’t need any more Fart apps’ the introduction proclaims. Apple is right on the mark there, and hopefully, its actions today will encourage and enable developers to produce less iCrap and more Epic Citadel.

For a copy of the press release and App Store review guidelines, hop on after the break. Continuing coverage and analysis is also provided in the source links at the end of the article.